Hi all,

Yesterday I gave my last class of the first edition Pos-Graduation/Executive Plan “Brand Management” at IPAM (thank you Ana Paula Cruz for the opportunity). As I published before my module was “Branding, Web and Multimedia” with the main objective: to know and promote a consistent relationship between communication, branding and new technologies on multiple aspects of the information society. In the end the students:

· Will have knowledge and practice on new technologies for communication and brand: from institutional sites to campaign sites, the messenger, to the blog, or microblogging, by phone the digital entertainment…

· Will know how to brief and evaluate proposals for sites institutional and consumption in light of the objectives of continuity or off with its technology partners;

· Will know the means and devices available to current and future of branding;

· Will be able to identify and assess new opportunities in the digital world;

· Will be able to design and evaluate a strategy of branding, knowing the means to match goals with foundation in branding online sustained;

· Will be able to advertise online;

In my point of view it all be accomplished by a set of brilliant students:

Alexandra Figueira, Alexandra Mariz, Cláudia Oliveira, Anabela Pires, Ana Almeida, Diana Barradas, Márcia Moreira, Paulo Guedes, Cátia Moura, Sara Nogueira, Isabel Amorim, Zélia Oliveira and Zaida Miranda.

It was a true pleasure to give them classes! In the end we build a cohesive team that party and taught one witch others. The boost for this was a very cool and informal way to be on a classing room. I tell them “this is not a class, it’s a talk” and everyone has to participate with their knowledge and experiences.

Yesterday, I bought a couple of pizzas; they arrange a different (even more informal class room), brought drinks and appetizers. The class contents were given by them and everyone talk about it. Some of them skip the extra class.

Here are some pictures:

I’ll be missing you guys!!! Thanks for a great time… I hope to see you around. Bye, bye…

Hi all,

Yesterday, in my last class it was question me about a new way to communicate to the media using press releases. I gave my opinion how a press release 2.0 should be and after I finish Alexandra Mariz told me that in a conference “Conversas Unicer” they show a formalization of a press release 2.0. I totally agree with the format and I really think that the “text, text” that tries to describe something it’s out of business or it should be. If we want to communicate efficiently we have to prove the concept we any means available like image, video, RIAs and sound.

Press Release 2.0 image:

I was invited by Alexandra to be there but unfortunately I wasn’t able of. Now I see that I lost a great event and if it occurs next year and obviously I’ invited I won’t miss it.

Dear all,

I was invited by Ana Paula Cruz to be a lecturer at a Pos-Graduation “Brand Management” at IPAM Porto on the module “Branding, Web and Multimedia”.

My first call will be next 2 April and I’m expecting that my students like the theme and the way that I’ll give the class!