Hi all,

Yesterday I gave my last class of the first edition Pos-Graduation/Executive Plan “Brand Management” at IPAM (thank you Ana Paula Cruz for the opportunity). As I published before my module was “Branding, Web and Multimedia” with the main objective: to know and promote a consistent relationship between communication, branding and new technologies on multiple aspects of the information society. In the end the students:

· Will have knowledge and practice on new technologies for communication and brand: from institutional sites to campaign sites, the messenger, to the blog, or microblogging, by phone the digital entertainment…

· Will know how to brief and evaluate proposals for sites institutional and consumption in light of the objectives of continuity or off with its technology partners;

· Will know the means and devices available to current and future of branding;

· Will be able to identify and assess new opportunities in the digital world;

· Will be able to design and evaluate a strategy of branding, knowing the means to match goals with foundation in branding online sustained;

· Will be able to advertise online;

In my point of view it all be accomplished by a set of brilliant students:

Alexandra Figueira, Alexandra Mariz, Cláudia Oliveira, Anabela Pires, Ana Almeida, Diana Barradas, Márcia Moreira, Paulo Guedes, Cátia Moura, Sara Nogueira, Isabel Amorim, Zélia Oliveira and Zaida Miranda.

It was a true pleasure to give them classes! In the end we build a cohesive team that party and taught one witch others. The boost for this was a very cool and informal way to be on a classing room. I tell them “this is not a class, it’s a talk” and everyone has to participate with their knowledge and experiences.

Yesterday, I bought a couple of pizzas; they arrange a different (even more informal class room), brought drinks and appetizers. The class contents were given by them and everyone talk about it. Some of them skip the extra class.

Here are some pictures:

I’ll be missing you guys!!! Thanks for a great time… I hope to see you around. Bye, bye…

Hi all,

Since I remember dreaming, I always dreamed about space. In fact, I had lots of books and watched all TV shows about space. When I was I child I loved two differences stuff: space and dinosaurs. I didn’t know how to read but I loved to think and debate these issues. Yes, yes… when someone ask me what I wanted to be when I was a grownup I answered: scientist or an astronaut. A few years later this answer changed to: be the boss!!!

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Hi all,

I saw in Susana blog that she was 27% geek!!! I was curious about my geekship and made the quiz too!

As you see, I’m not just a workaholic, I’m pretty must a geek. I need a doctor, PLEASE!!!!

74% Geek

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Some people should live forever! Pavarotti was one of those.

Today I make my tribute in honor of this great man who make a true difference in the world and surely his presence will be among us forever.

Since my 8 years old I wanted to see a Pavarotti concert. This will be a wish that will never come true.

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First of all, I’m sorry for not posting as often as I should but I have lots of work and little time to write.

The post that I present was taken from Prof. Paulo Sousa blog that make me think a lot. Read the rest of this entry »