Hi all,

Yesterday, in my last class it was question me about a new way to communicate to the media using press releases. I gave my opinion how a press release 2.0 should be and after I finish Alexandra Mariz told me that in a conference “Conversas Unicer” they show a formalization of a press release 2.0. I totally agree with the format and I really think that the “text, text” that tries to describe something it’s out of business or it should be. If we want to communicate efficiently we have to prove the concept we any means available like image, video, RIAs and sound.

Press Release 2.0 image:

I was invited by Alexandra to be there but unfortunately I wasn’t able of. Now I see that I lost a great event and if it occurs next year and obviously I’ invited I won’t miss it.